Trade Definitives

These stamps were issued as a series designed to draw attention to some of New Zealand's main exports. Industries included Fishing, Fruit, Timber, Wool, Meat and Dairy.

Issue information

Fishing Industry - 7c
Issued 3 December 1969
This design depicts, in the left panel, a fishing trawler and in the right a mass of fish on the vessel's deck. 
The fishing industry had its origins early in New Zealand history with the whaling industry.  In 1844 whale oil and other products fetched £50,000 on the London markets. Following European settlement and the population increase, the fishing industry first provided for only local consumption but later developed into the significant export industry it is today.  Trawling is one of the principal methods used.  Fitted with freezers, trawlers usually make weekly trips at a time.

Fruit Industry - 8c
Issued 8 July 1969
This design depicts, in the left panel, a close-up of "Rome Beauty" apples and a view of part of an orchid in flower in the right.
  Apples and pears were first introduced to New Zealand by Rev. Samuel Marsden in 1819.  In 1899 the first trial shipment was carried to the United Kingdom in cool storage by the S.S. Papanui. Further shipments followed and by 1910 were providing encouraging returns.  Today the fruit industry is firmly established.

Timber Industry - 10c
Issued 2 April 1968
A stand of radiata pine is depicted on the left panel and a stack of milled timber on the right. 
Timber was, in fact, a commodity for overseas trade up until the 1870s, being New Zealand's major export in the 1850s.  However, it was not until the State Forest Service was established in 1920 that forestry gradually re-emerged as a major export industry.

Wool Industry - 18c
Issued 8 July 1969
The left panel of the stamp depicts sheep grazing in a paddock and in the right the Woolmark symbol is illustrated. 
The real foundation of the pastoral industry was the importation in 1834 of 105 Merinos from Australia by John Bell Wright who landed them on Mana Island near Wellington.  He sent a few bags of wool to Sydney for sale the following year.  Until refrigeration in 1882, wool was one of New Zealand's few valuable exports.  Today, sheep farms take up nearly half of the country's land area.

Meat Industry - 20c
Issued 8 July 1969
Meat carcasses being loaded onto a vessel are depicted in the left panel with Hereford cattle grazing on the right. 
The meat industry and its associated products are amongst New Zealand's biggest export earners.

Dairy Industry - 25c
Issued 10 December 1968
In the left panel a typical Taranaki dairy farm is illustrated with Mt Egmont / Taranaki in the background, in the right panel cartons of butter and cheese are being loaded onto an overseas bound vessel.

Stamp bulletin

This stamp issue first appeared in New Zealand Post Stamp Bulletin No. 46 in February 1968.

Acknowledgments: Bulletin scanned and provided by John Biddlecombe of the New Zealand Society of Great Britain. Their web site offers further information useful to those interested in the stamps and postal history of New Zealand. Link: http://www.nzsgb.org.uk/

Technical information

Date of Issue: 2 April 1968
Designers: New Zealand Post Office, Wellington
Printers: Bradbury Wilkinson, England and Harrison and Sons, England
Stamp Size: 7c, 8c, 18c and 20c : 41mm x 25mm;  10c and 25c : 41.5mm x 25mm
Sheet Size: 100 stamps per sheet
Process: 7c, 8c, 18c and 20c: Lithography;  10c and 25c:  Photogravure
Performance Gauge: 7c, 8c, 18c and 20c: 13.5 x 13; 10c and 25c: 14.5 x 14
Paper Type: 7c, 8c and 20c: unwatermarked; 10c, 18c and 25c: NZ and star watermark