Tourism 2004

Whether you're seeking a haven of peace and rejuvenation or a thrill-seeking, edge-of-the-seat adventure experience, New Zealand offers it all - as visitors from around the world have discovered.

Issue information

Stunning Locations

New Zealand is proving an irresistibly attractive year-round holiday destination for an increasing number of tourists. International visitor arrivials are at an all-time high, with May 2004 seeing a 29 percent increase in numbers compared with May 2003. Over the 12-month period, a record 2.227 million travelers arrived, making international tourism a major export earner for New Zealand.

You can see why this beautiful country is so popular in our Tourism 2004 stamps - a selection of favourite tourism destinations, each offering a distinctly different yet definitely 'Kiwi' visitor experience.

A Nationwide Tour

The Tourism 2004 first day cover took you to all six stamp locations, from steamy Rotorua in the North Island to the moodily dramatic Milford Sound in the South.

Product Listing for Tourism 2004

Click on image to enlarge.

Image Title Description Price
Single Stamp

Single $1.50 'Lake Wakatipu, Queenstown' gummed stamp.

For the purest, bluest waters in the world, you can't go past Lake Wakatipu - mountain water at its superb best. On its shores is Queenstown, New Zealand's premier alpine and lake resort offering superb visitor experiences all year round. Named because "it was fit for Queen Victoria", Queenstown continues to live up to its regal status, with world-class adventure and leisure activities.

$1.50
Single Stamp

Single $1.50 'Mitre Peak, Milford Sound' gummed stamp.

Milford Sound is the most famous and road-accessible of Fiordland's magnificent glacier-carved fiords - and Mitre Peak soars an almost vertical 1,500 metres from its waters. Māori attribute the fiords' creation to Tū Te Rakiwhānoa, who legend says hewed their steep-sided valleys with keen-edged adzes. Milford Sound is a spectacular natural environment of deep waters, cascading waterfalls, sheer cliffs, dense rainforest, towering mountains and fascinating wildlife.

$1.50
Single Stamp

Single $1.50 'Kaikoura' gummed stamp.

Located halfway between Christchurch and Picton on the South Island's east coast, the settlement of Kaikoura nestles between snow-capped majestic mountains and the awesome forces of the Pacific Ocean. This unique environmental combination has led to a host of eco-tourism activities such as whale watching and dolphin and seal swimming at sea, and bird watching, four-wheel motor biking, horse trekking and hunting on land.

$1.50
Single Stamp

Single $1.50 'The Bath House, Rotorua' gummed stamp.

Travel to Rotorua and you'll hit thermal springs country - and The Bath House, opened in 1908 as a spa offering therapeutic bathing, mud and massage treatments to people 'taking the cure'. International visitors of the era included Crown Princess Louise of Sweden, George Bernard Shaw, Prime Minister Stephen Ward, Clive Hulme VC and the Duke of Bedford. Today, the Bath House is home to the Rotorua Museum of Art and History Te Whare Taonga o Te Arawa.

$1.50
Single Stamp

Single $1.50 'Pōhutu Geyser, Rotorua' gummed stamp.

Rotorua is renowned for its distinctively sulphuric geothermal hotspots, with their spouting geysers, bubbling and boiling mud pools and multi-coloured ponds. None, though, matches Pōhotu Geyser - the most spectacular at Whakarewarewa Thermal Village. Pōhutu (the Māori word for 'big splash' or 'explosion') erupts every hour, shooting hot water about 20 metres into the air.

$1.50
Single Stamp

Single $1.50 'Hawke's Bay' gummed stamp.

If you're looking for a Mediterranean climate, a landscape that spans dramatic sea cliffs and golden sand beaches, fertile plains and crystal-clear rivers, and a food, wine and lifestyle experience second to none, you'll find it in Hawke's Bay. This holiday destination, where the sun seems to forever shine, also hosts a number of icon events through the year, including Napier's Art Deco Weekend and the annual wine festival, Harvest Hawke's Bay.

$1.50
First Day Cover First day cover with stamps affixed. Cancelled on the first day of issue. $9.50

Technical information

Date of issue: 1 September 2004
Number of stamps: Six
Denominations and designs: $1.50 Lake Wakatipu, $1.50 Kaikoura, $1.50 The Bath House, $1.50 Hawke's Bay, $1.50 Mitre Peak, $1.50 Pōhutu Geyser
Designer: CommArts Design , Wellington
Printer and process: Southern Colour Print, Dunedin by offset lithography
Number of colours: Four process colours
Stamp size and format: 30mm x 25mm (horizontal)
Paper type: Tullis Russell 104g red phosphor stamp paper
Perforation gauge: 13.5 x 13.25
Stamps per sheet: 50
Special blocks: Plate/imprint blocks could be obtained by purchasing at least six stamps from a sheet. Barcode, value blocks and logo blocks could be obtained by purchasing at least two stamps from a sheet. Barcode blocks were available in both A and B formats.
Period of sale: These stamps remained on sale until 31 August 2005.