2010 All Blacks

New Zealand Post was proud to present a suite of collectable products created in honour of our world-famous rugby team, the All Blacks.

Issue information

For more than 100 years, the image of a silver fern on a black background has meant just one thing: the All Blacks. Much more than a symbol of our national rugby team, it’s a powerful international brand that represents the epitome of sporting excellence: physical dexterity, rugged determination, and an uncompromising commitment to the principles of fair play.

New Zealand Post was proud to present a suite of collectable products created in honour of what was arguably be the biggest year in New Zealand rugby history. With an unrivalled winning percentage since the first test against Australia in 1903, the All Blacks carried the hopes and expectations of more than four million New Zealanders onto the field.

Despite decades of change in how the game of rugby is played, the All Blacks have one key thing in common with the generations of All Blacks before them: they all wear the silver fern.

This distinctive emblem was adopted by the New Zealand Rugby Football Union in 1893. Originally a graphic representation of the native ponga fern (Cyathea dealbata), it has been modified through the years to become the trademarked symbol we see today. Representing both a nation and a state of mind, it’s always placed on the left breast of the perennially black jersey, reflecting its place at the heart and tradition of rugby. Therefore it's only fitting that the silver fern takes pride of place on these official All Blacks stamps.

Product Listing 2010 All Blacks

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Image Title Description Price
Single Stamp Single 60c 'All Blacks Logo' gummed stamp. $0.60
Single Stamp Single $1.90 'All Blacks Logo' gummed stamp. $1.90
Miniature Sheet Mint, used or cancelled miniature sheet. $5.00
First Day Cover First day cover with stamps affixed. Cancelled on the first day of issue. $3.00
Miniature Sheet First Day Cover First day cover with miniature sheet affixed. Cancelled on the first day of issue. $5.50
Presentation Pack Presentation pack which included a miniature sheet, a miniature sheet first day cover and sheet of 10 x 60c stamps. $16.50
Personalised Stamp Sheet Utilising the design of New Zealand Post's Personalised Stamp sheets, this official All Blacks product was made up of 20 x 60c stamps featuring All Blacks from 2011. $22.90
RWC 2011 Champions Stamp Sheet This collectable stamp sheet featured six official All Black stamps alongside a team portrait of the victorious All Blacks - snapped moments after the final whistle of RWC 2011. An official licensed product produced in partnership with the NZRU and RWC 2011, this stamp sheet was issued as a perfect memento of our RWC 2011 victory. $19.90

Technical information

Date of issue: 4 August 2010
Number of stamps: Two gummed stamps and two Personalised Stamps
Miniature sheet: One sheet with two gummed and two Personalised Stamps
Denominations: 60c and $1.90 gummed and Personalised Stamps
Stamps and first day cover designed by: Cue Design, Wellington, New Zealand
Printer and process: Southern Colour Print Ltd by offset lithography
Number of colours: Four process colours
Stamp size and format: 30mm x 40mm and 35mm x 20mm (horizontal)
Paper type: Tullis Russell 104gsm red phosphor gummed stamp paper
Number of stamps per sheet: 10
Perforation gauge: 14
Special blocks: Plate/imprint blocks were obtained by purchasing at least four stamps from a sheet. Barcode blocks were available in both  A and B formats.
Period of sale: These stamps remained on sale until 18 August 2015.