2010 Scenic Definitives

Presented in five denominations to reflect the changes in postage rates.

Issue information

New Zealand is internationally renowned as an astonishingly beautiful place to visit – and you could see why in our range of 2010 Scenic Definitive stamps. Featuring a selection of the country’s favourite visitor destinations, the stamps showcased the visual wonders of our natural environment.

These new Definitive stamps complemented and extended New Zealand Post’s existing Definitive range. Presented in five denominations to reflect the upcoming changes in postage rates in 2010, they provided even more opportunities to decorate your letters and parcels with beautiful stamps, and also made a great addition to your Definitive collection.

Product Listing for 2010 Scenic Definitives

Click on image to enlarge.

Image Title Description Price
Single Stamp

Single $1.20 'Mitre Peak, Milford Sound' gummed stamp.

Available in gummed and self-adhesive formats, the $1.20 stamp featured an iconic image of Mitre Peak, which rises almost 1,700 metres above the waters of Milford Sound in the south-western South Island. The Māori name for Milford Sound is ‘Piopiotahi’ meaning ‘Place of the Singing Thrush’. The name ‘Mitre Peak’, probably given by a survey crew from the HMS Acheron in 1851, reflects its resemblance to a Christian bishop’s mitre or head-dress when viewed from the south.

$1.20
Single Stamp

Single $1.90 'Queenstown' gummed stamp.

Surrounded by the magnificent Southern Alps and sitting on the shores of crystal-clear Lake Wakatipu, Queenstown has cemented its place as New Zealand’s premier lake and alpine resort. Its tourist activities include a cruise on the TSS Earnslaw - a 98-year-old vintage twin-screw steamer that’s the only remaining passenger-carrying, coal-fired steamship in the Southern Hemisphere. This stamp was available in gummed and self-adhesive formats.

$1.90
Single Stamp

Single $2.40 'Lake Rotorua' gummed stamp.

At 79.8 square kilometres, Lake Rotorua is the second largest lake in the North Island. Close to its centre is Mokoia Island, a rhyolite dome that rises 180 metres above the lake’s surface. Privately owned by Māori and managed in association with the Department of Conservation, the island is a sanctuary for some of New Zealand’s rare bird species, including the kokako, the kiwi and a breeding population of the endangered saddleback.

$2.40
Single Stamp

Single $2.90 'Kaikoura' gummed stamp.

The town of Kaikoura is nestled between the majestic Seaward Kaikoura mountains and the vast Pacific Ocean, on the rugged east coast of the South Island. Its strikingly beautiful location and proximity to the offshore Hikurangi Trench have seen it develop as a popular ‘eco-tourist’ location, offering an extensive range of marine-related activities such as whale watching and dolphin swimming.

$2.90
Single Stamp

Single $3.40 'Christchurch' gummed stamp.

Christchurch (often called the ‘Garden City’) is the South Island’s largest city. As well as being a business hub, it offers a lively arts and entertainment scene and boutique shopping, as well as the gardens and wide open spaces for which it’s internationally famous. Many visitors enjoy a punt on the Avon River – named by John Deans in 1848 after the River Avon in Scotland.

$3.40
Single Stamp Single $1.20 'Mitre Peak, Milford Sound' self-adhesive stamp. $1.90
Single Stamp Single $1.90 'Queenstown' self-adhesive stamp. $1.90
First Day Cover First day cover with stamps affixed. Cancelled on the first day of issue. $15.40
Booklet Booklet containing 10 x $1.20 self-adhesive stamps. $12.00
Booklet Booklet containing 5 x $1.90 self-adhesive stamps. $9.50

Technical information

Date of issue: 4 August 2010
Number of stamps: Five gummed and two self-adhesive stamps
Denominations: $1.20 (gummed and self-adhesive), $1.90 (gummed and self-adhesive), $2.40, $2.90, $3.40
Stamps and first day cover designed by: Stamps Business, New Zealand Post, Wellington
Printer and process: Southern Colour Print Ltd by offset lithography
Number of colours: Four process colours (self-adhesive tagged with red phosphor)
Stamp size and format: 30mm x 25mm (horizontal)
Paper type: Gummed: Tullis Russell 104gsm red phosphor gummed stamp paper; Self-adhesive: Avery Dennison B100 PS1 gloss back adhesive 210gsm
Number of stamps per sheet: Gummed: 50
Perforation gauge: Gummed: 13.33; Self-adhesive: die cut
Special blocks: Plate/imprint blocks could be obtained by purchasing at least four stamps from a sheet. Barcode blocks were available in both A and B formats.
Period of sale: These stamps remained on sale until 10 December 2014.