2010 Shanghai World Expo

Celebrating our nation’s participation at ‘Expo 2010 Shanghai China’, we presented an exciting collection of stamp products that captured the remarkable similarities between the cultures of New Zealand and China.
为庆祝我国参与中国2010年上海世博会,我们特呈现这套精美的收藏邮品系列,该套邮品细致地描绘了中新两国文化间一些显著的相似之处。

Issue information

Innovative yet elegantly classical, the products complement the Expo and its theme of ‘Better City, Better Life’. The New Zealand pavilion explores the New Zealand lifestyle and the Expo’s theme through ‘Cities of Nature, Living between Land and Sky’.

独具匠心又不乏雅致经典,这套邮品与世博会及其推广的‘城市,让生活更美好’的主题相得益彰。新西兰展馆展示了新西兰的生活方式并通过‘自然之都,生活在天地之间’的展示与世博会主题交相辉映。

Inspired by prominent aspects of the New Zealand pavilion, the five stamps were 80mm high and 30mm wide and had a surprise element that you’ll only see by looking at their reverse sides – a reminder of the Expo’s importance and relevance, and the cultural links between our two nations.

五枚高

毫米,宽30毫米的邮票反映了新西兰展馆的展示特点,更令人惊奇的是,邮票背面的设计内容加入了有关世博会的重要性的提示以及两国之间的亲密关系及文化纽带。

Product Listing for 2010 Shanghai World Expo

Click on image to enlarge.

Image Title Description Price
Single Stamp

Single 50c 'Pōhutukawa and Peony Flowers' gummed stamp.

The 50-cent stamp features our native pōhutukawa alongside peony flowers often seen in Chinese art. Both blossoms are red, a colour of significance in both Māori and Chinese cultures. Look closely at the stamp and you’ll notice the pōhutukawa tree that sits at the end of the rooftop garden and concludes the visitor experience of the New Zealand pavilion. Although the tree is artificial to withstand the Shanghai climate, it’s strong enough to climb, big enough to fit 20 people and includes a New Zealand classic – a tyre swing!

50c– 圣诞花与牡丹花

50c邮票的设计描绘的是新西兰的特产花卉圣诞花以及常常在中国艺术绘画里为人所熟知的牡丹花。两种花卉都为红色,而红色在毛利文化和中国文化中都是一种非常重要的颜色。近看此枚邮票,您会注意到圣诞花的树木位于屋顶花园的尽头,使参观者在结束新西兰展馆之旅时的感受意犹未尽。此树木虽是人工制作,却依然足够强壮,可以攀爬及承载二十余人同时还包括新西兰特有的– 胶轮秋千!

$0.50
Single Stamp

Single $1.00 'Kaitiaki and Fu Dog' gummed stamp.

Both the Māori kaitiaki and China’s Fu Dog have similar roles. Kaitiaki are carers, guardians, protectors and conservers of the sky, sea and land, while pairs of Fu Dogs (also known as guardian lions, lion dogs and temple lions) can be found outside many Chinese homes and businesses, providing powerful protection against bad fortune. Eight kaitiaki, one of which is featured on this stamp, were carved by Lyonel Grant for the New Zealand pavilion, each different from the next. They adorn the railings that zigzag through the garden at the pavilion.

$1.00 - Kaitiaki 与石狮

毛利文化中的Kaitiaki与中国文化中的石狮都扮演着十分相似的角色。Kaitiaki是天空、海洋和大地的看护者、守护者及管理者。而成对的石狮总是矗立在许多中国家庭和商业建筑外,它们是阻挡邪恶的有力守护者。此枚邮票上描绘的是新西兰展馆内陈列的八尊Kaitiaki其中的一尊,八尊Kaitiaki全部由Lyonel Grant为新西兰展馆特别雕刻,每尊形态皆不相同。他们装饰着展馆内花园中交错纵延的围栏。

$1.00
Single Stamp

Single $1.80 'Tāne and Pan Gu' gummed stamp.

According to Māori legend, Tāne (the god of the forests and birds) was instrumental in creating the world of light after separating his parents Papatūānuku and Ranginui. In doing so he created light for a better life. Visitors to the New Zealand pavilion pass through the Waharoa (gateway) carving of Tāne featured on this stamp and into the dawn of a new day for an average New Zealand family. Designed by Sam Sakaria and sculpted by Winiata Tapsell, it will surely be a hit at the pavilion. The story of how ‘Pan Gu’ created the world by separating the heaven and the earth from chaos is one of many Chinese creation stories. After his death, Pan Gu’s body parts became the earth, the sun, the moon and the clouds.

$1.80 – 森林之王与盘古

毛利的神话传说中提到‘森林之王Tane’(森林和鸟兽之神)与他的父母Papatūānuku 和Ranginui分开后对创造光的世界起到了十分重要的作用。参观新西兰展馆的游客穿过刻有此枚邮票中绘制的Tane的Waharoa(通道),步入一个普通新西兰家庭迎来的新一天的黎明时分。由Sam Sakaria设计,Winiata Tapsell雕刻,森林之王Tane毫无疑问将成为展馆内的一大亮点。而有关盘古如何开创天地,将天地从混沌中分离出来的故事是为众多中国家庭所熟知的世界起源的传说。盘古死后,他的一部分的身体变成了土地,太阳,月亮和云。

$1.80
Single Stamp

Single $2.30 'Auckland and Shanghai' gummed stamp.

Just as Auckland is the largest city in New Zealand, so is Shanghai the largest city in China (it’s also the largest city in the world). Both cities have harbour-side locations, with the shipping trades of the past leading to their growth and development as prime business and tourism locations today. Auckland is known as the ‘City of Sails’, while the symbols of Shanghai’s name translate as ‘up, on, or above’ and ‘sea’.

$2.30 – 奥克兰与上海

奥克兰是新西兰最大的城市,上海是中国最大的城市(同时也是世界最大的城市,人口超过一千三百万)。两个城市都是港口城市,船运贸易的发展迅速带动着城市的增长和发展,使之逐渐成为今日的商业和旅游城市。奥克兰被称为‘千帆之都’,而上海,顾名思义被理解为‘大海之上’。

$2.30
Single Stamp

Single $2.80 'Heitiki and Cong' gummed stamp.

Jade (pounamu) is significant in both Māori and Chinese cultures. Its importance and use by both civilisations dates back thousands of years. The similarity is portrayed in this stamp by the heitiki and cong, both jade objects once owned and used by high-ranking ‘aristocrats’. The heitiki is the most precious of Māori pendants, gifted in recognition of major achievements or deeds performed on behalf of others, while the tubular-shaped cong is a symbol of good luck, traditionally used for religious functions and funerals. This heitiki is on loan from the Otago Museum for display at the New Zealand pavilion.

$2.80 – Heitiki 玉坠与玉琮

玉石(pounamu)在毛利文化和中国文化中都是非常重要的。两种文化中对玉的使用都可以追溯到上千年以前。这种相似之处通过此枚邮票中的heitiki玉坠和玉琮得到了充分地体现。两种玉石都曾为高阶贵族拥有并使用。Heitiki玉坠是毛利项链垂饰中最重要的珍品,象征着对重大成就的奖赏或委以他人之权利的认可。而管状的玉琮则是好运的象征,传统上用做宗教仪式或葬礼之用。此枚heitiki玉坠从奥塔哥博物馆借出用以展示于新西兰展馆内。

$2.80
Miniature Sheet Mint, used or cancelled miniature sheet. $8.40
First Day Cover First day cover with stamps affixed. Cancelled on the first day of issue. $8.90
Set of Souvenir Covers Set of first day covers with stamps affixed from exhibition opening day. $8.90

Technical information

Date of issue: 30 April 2010
Number of stamps: Five gummed stamps
Miniature sheet: One sheet with five stamps
Denominations: 50c, $1.00, $1.80, $2.30, $2.80
Stamps and first day cover designed by: Assignment Group, Wellington, New Zealand
Printer and process: Southern Colour Print Ltd by offset lithography
Number of colours: Four process colours
Stamp size and format: 30mm x 80mm (vertical)
Paper type: Tullis Russell 104gsm red phosphor gummed stamp paper
Number of stamps per sheet: 10
Perforation gauge: 14
Special blocks: Plate/imprint blocks could be obtained by purchasing five stamps from a sheet. Barcode blocks were available in both A and B formats.
Period of sale: These stamps remained on sale until close of business 29 April 2011.