Webb Ellis Cup

Introducing New Zealand's first 3D stamp - issued just in time for Rugby World Cup 2011. This innovative stamp was produced in strictly limited quantities.

Issue information

Featuring the Tournament’s prize, the Webb Ellis Cup, as you’ve never seen it before, this innovative stamp was sure to impress. Produced in strictly limited quantities to commemorate this world-class Rugby Tournament coming to New Zealand.

When you ordered your Webb Ellis Cup stamp, you received more than just the stamp itself. The 3D stamp was protected forever inside a sealed plastic case, which is mounted within an attractive display card. The Webb Ellis Cup stamp was also available on a first day cover, featuring imagery of the Webb Ellis Cup and the distinctive Rugby World Cup 2011 brand.

Behind the Technology

The Webb Ellis Cup stamp was produced using Motionstamp HDR 3D technology. This sophisticated technique gave the Webb Ellis Cup such incredible depth and dimension that you would swear you were looking at the real thing. This highly collectable stamp had all the standard features of New Zealand Post stamps, and it’s also the first time that a Motionstamp stamp has been produced for New Zealand that is laser perforated.

The Webb Ellis Cup stood out amazingly against Rugby World Cup 2011’s stylistic interpretation of the Mangōpare (Hammerhead Shark) and the Koru (Fern Shoot). These symbolic elements add a uniquely New Zealand touch to New Zealand’s first 3D stamp.

About the Webb Ellis Cup

The Webb Ellis Cup stamp was the perfect souvenir of a Tournament that undoubtedly took over the nation, from kick-off until when the final whistle blew. As 20 unions from around the world came together, they strived towards the same goal: to walk away with the Webb Ellis Cup in hand. This prestigious prize is named after William Webb Ellis, the man credited with creating the game of Rugby, and has been presented to the Rugby World Cup Champion every four years since the inaugural Tournament in 1987. 

TM © Rugby World Cup Limited 1986-2011. All rights reserved.

Product Listing for Webb Ellis Cup

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Image Title Description Price
Single Stamp The Webb Ellis Cup stamp was New Zealand's first 3D stamp. The stamp is protected inside a sealed plastic case, which is mounted within an attractive display card. $15.00
First Day Cover First day cover with the Web Ellis Cup stamp affixed. $15.50

Technical information

Date of issue: 7 September 2011
Number of stamps: One self-adhesive stamp
Denominations: $15.00
Stamp designed by: Stamps and Collectables B    usiness, New Zealand Post, Wellington, New Zealand in conjunction with Outer Aspect, Auckland, New Zealand
First day cover designed by: Stamps and Collectables Business, New Zealand Post, Wellington, New Zealand
Printer and process: Outer Aspect, Auckland, New Zealand using Motionstamp HDR 3D technology
Number of colours: Four process colours
Stamp size and format: 40mm x 50mm (vertical)
Period of sale: These stamps remained on sale until 6 September 2012.